Customer encounters on twitter : a study of positive evaluation and complaint management on english corporate profiles /
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a ge...
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| Format: | Licensed eBooks |
| Language: | English |
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[S.l.] :
Jagiellonian University Press,
2020.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2321931 |