Customer encounters on twitter : a study of positive evaluation and complaint management on english corporate profiles /
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a ge...
| প্রধান লেখক: | |
|---|---|
| সংস্থা লেখক: | |
| বিন্যাস: | Licensed eBooks |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
[S.l.] :
Jagiellonian University Press,
2020.
|
| অনলাইন ব্যবহার করুন: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2321931 |