Brands : the logos of the global economy /
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
প্রধান লেখক: | |
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বিন্যাস: | Licensed eBooks |
ভাষা: | ইংরেজি |
প্রকাশিত: |
London ; New York :
Routledge, Taylor & Francis Group,
2004.
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মালা: | International library of sociology.
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অনলাইন ব্যবহার করুন: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105928 |