Brands : the logos of the global economy /

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

書目詳細資料
主要作者: Lury, Celia (Author)
格式: Licensed eBooks
語言:英语
出版: London ; New York : Routledge, Taylor & Francis Group, 2004.
叢編:International library of sociology.
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