Brands : the logos of the global economy /
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
| Hlavní autor: | |
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
London ; New York :
Routledge, Taylor & Francis Group,
2004.
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| Edice: | International library of sociology.
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| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105928 |
| Shrnutí: | Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. |
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| Fyzický popis: | 1 online resource (vii, 173 pages) |
| Bibliografie: | Includes bibliographical references (pages 149-159) and index. |
| ISBN: | 9780203495025 0203495020 9786610242344 6610242348 9781280242342 1280242345 0415251834 9780415251839 9780415251822 0415251826 |