The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

书目详细资料
其他作者: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
格式: Licensed eBooks
语言:英语
出版: London ; New York : Routledge, 2003.
丛编:Routledge interpretive marketing research series ; 1.
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