The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

Manylion Llyfryddiaeth
Awduron Eraill: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Fformat: Licensed eBooks
Iaith:Saesneg
Cyhoeddwyd: London ; New York : Routledge, 2003.
Cyfres:Routledge interpretive marketing research series ; 1.
Mynediad Ar-lein:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278