The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

Bibliographic Details
Other Authors: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Format: Licensed eBooks
Language:English
Published: London ; New York : Routledge, 2003.
Series:Routledge interpretive marketing research series ; 1.
Online Access:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278