The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
| अन्य लेखक: | , , |
|---|---|
| स्वरूप: | Licensed eBooks |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
London ; New York :
Routledge,
2003.
|
| श्रृंखला: | Routledge interpretive marketing research series ;
1. |
| ऑनलाइन पहुंच: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278 |
विषय - सूची:
- Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman
- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick
- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others]
- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne
- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley
- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard
- Postmodern consumer goals made easy!!!! / Craig J. Thompson
- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price
- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern
- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber
- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele
- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar
- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman
- The power of metaphor / Robin Coulter and Gerald Zaltman
- Lattice analysis in the study of motivation / Steven Brownstein [and others]
- More than a rat, less than God, staying alive / Jerome B. Kernan
- Four questions about consumer motivation research / Dennis W. Rook.