Anime's media mix : franchising toys and characters in Japan /
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...
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| Формат: | Licensed eBooks |
| Мова: | Англійська |
| Опубліковано: |
Minneapolis :
University of Minnesota Press
2012.
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| Онлайн доступ: | https://www.jstor.org/stable/10.5749/j.ctttscmj |