George Gallup in Hollywood /
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised...
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| Format: | Licensed eBooks |
| Language: | English |
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New York :
Columbia University Press
[2006]
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| Series: | Film and culture.
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| Online Access: | https://www.jstor.org/stable/10.7312/ohme12132 |