George Gallup in Hollywood /
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised...
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| Format: | Licensed eBooks |
| Langue: | anglais |
| Publié: |
New York :
Columbia University Press
[2006]
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| Collection: | Film and culture.
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| Accès en ligne: | https://www.jstor.org/stable/10.7312/ohme12132 |
Table des matières:
- 1. What Do Audiences Want?
- 2. Guesswork Eliminated
- 3. The Laws That Determine Interest
- 4. America Speaks
- 5. Piggybacking on the Past
- 6. Singles and Doubles
- 7. Boy Meets Facts at RKO
- 8. David O. Selznick Presents: Audience Research and the Independent Producer
- 9. Gallup Meets Goofy: Audience Research at the Walt Disney Studio
- 10. Like, Dislike, Like Very Much.