Flavor of the month : why smart people fall for fads /
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
| Главный автор: | |
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| Формат: | Licensed eBooks |
| Язык: | английский |
| Опубликовано: |
Berkeley :
University of California Press
©2006.
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| Online-ссылка: | https://www.jstor.org/stable/10.1525/j.ctt1pnswk |