Flavor of the month : why smart people fall for fads /
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
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| Format: | Licensed eBooks |
| Language: | English |
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Berkeley :
University of California Press
©2006.
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| Online Access: | https://www.jstor.org/stable/10.1525/j.ctt1pnswk |
Table of Contents:
- The illusion of diffusion
- Why we embrace novelties : conditions that foster institutional fads
- The fad cycle : emerging
- The fad cycle : surging
- The fad cycle : purging
- Fad dynamics
- Becoming fad-proof.