The battle for Congress : consultants, candidates, and voters /
This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the...
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| Format: | Licensed eBooks |
| Idioma: | anglès |
| Publicat: |
Washington, D.C. :
Brookings Institution Press
©2001.
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| Accés en línia: | https://www.jstor.org/stable/10.7864/j.ctt127z8b |
| Sumari: | This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets. |
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| Descripció física: | 1 online resource (x, 260 pages) |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 0815798989 9780815798989 0815784643 0815784635 9780815784647 |