The customer-base audit : the first step on the journey to customer centricity /

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are ge...

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书目详细资料
Main Authors: Fader, Peter (Author), Hardie, Bruce G. S. (Author), Ross, Michael (Author)
格式: Licensed eBooks
语言:英语
出版: Philadelphia, PA : Wharton School Press, [2022]
丛编:Book collections on Project MUSE.
在线阅读:https://www.jstor.org/stable/10.2307/j.ctv2rtgp3p