The customer-base audit : the first step on the journey to customer centricity /

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are ge...

詳細記述

書誌詳細
主要な著者: Fader, Peter (著者), Hardie, Bruce G. S. (著者), Ross, Michael (著者)
フォーマット: Licensed eBooks
言語:英語
出版事項: Philadelphia, PA : Wharton School Press, [2022]
シリーズ:Book collections on Project MUSE.
オンライン・アクセス:https://www.jstor.org/stable/10.2307/j.ctv2rtgp3p