Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia /
"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
New York :
Berghahn Books,
2019.
|
| سلاسل: | Anthropology of media ;
v. 8. |
| الوصول للمادة أونلاين: | https://www.jstor.org/stable/10.2307/j.ctv12pnrw6 |
جدول المحتويات:
- Brief chronology of personal and lifestyle blogging in Malaysia
- Introduction : Anthroblogia : participant observation and blogging in Malaysia
- The blogs as assemblage : agency and affordances
- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere
- The blogger and her blog : (dis)assembling the dividual self
- May 2007 : the assembling of genres
- Assembling blogs and bloggers
- April 2007 : voicy consumers and negotiating networked publics
- Assembling a blog market
- January 2009 : negotiating the authentic advertorial
- Assembling lifestyles
- October 2009 : regional blogmeet
- Conclusions : the dividual self and emergence of the lifestyle blog.