So clean;lord leverhulme, soap and civilisation.

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career,...

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Bibliografische gegevens
Formaat: Licensed eBooks
Taal:Engels
Gepubliceerd in: MANCHESTER : MANCHESTER UNIV Press, 2017.
Online toegang:https://www.jstor.org/stable/10.2307/j.ctt1vwmdgm
Omschrijving
Samenvatting:This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
Fysieke beschrijving:1 online resource
Bibliografie:Includes bibliographical references and index.
ISBN:1526130432
9781526130433
9780719078040