Profit margins : the American silent cinema and the marginalization of advertising /
"Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad indust...
| Hlavní autor: | |
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
Bloomington, Indiana :
Indiana University Press,
[2021]
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| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3050118 |
Obsah:
- Introduction: Advertising Looks at Cinema
- The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
- Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
- Watch This Space: Peripheral Advertising Through Technologies
- The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
- Conclusion: Intemperate Proclamations.