Land of milk and money : the creation of the southern dairy industry /

"In Land of Milk and Money, Alan Marcus examines the dairy industry's creation in the United States South in the 1920s. He suggests that the rise of the modern dairy business resulted from debates, experiences, and redefinitions that occurred both in the northern industrial sector and in s...

詳細記述

書誌詳細
第一著者: Marcus, Alan I, 1949- (著者)
フォーマット: Licensed eBooks
言語:英語
出版事項: Baton Rouge : Louisiana State University Press, [2021]
オンライン・アクセス:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2912440
目次:
  • The Milk Wars to End All War : Borden before and after World War I
  • Becoming Modern : Borden Pioneers the Union of Advertising, Marketing, and Manufacturing
  • The State of the Cotton South : The Failure of Capitalists, Scientists, and Governments to Remake or Replace the Region's Farmers
  • Starkville? : The Serendipity of Cattle in a Small Town's Search for Economic Salvation
  • The Milkmen Cometh : Northern Industrialists, Dairying, and Hope for a Small Town
  • Everybody Loves Starkville : The Chamber of Commerce, the Starkville Miracle, and Economic Security for Mississippi Small Towns
  • What Hath Starkville Wrought? Spreading the Starkville Story, and Conquering Tennessee and Alabama
  • See for Yourself : Starkville's Sway in Louisiana, Texas, and throughout the South
  • The New Status Quo : Starkville at the Crossroads and Small-Town Modernity
  • Appendix: The Great Depression and Beyond.