Branding Bhakti : Krishna consciousness and the makeover of a movement /
"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the In...
| Glavni autor: | |
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| Format: | Licensed eBooks |
| Jezik: | engleski |
| Izdano: |
Bloomington, Indiana :
Indiana University Press,
[2021]
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| Serija: | Framing the global (Series)
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| Online pristup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2720561 |
Sadržaj:
- Introduction
- 1. A brief history of ISKCON: 1965-present
- 2. Contextualizing the Krishna Branders
- 3. Krishna gets a new PR team: branding ISKCON as a meditative social club
- 4. Branding ISKCON as the heart of Yoga
- 5. Krishna West: ISKCON must be reinvented, not (just) rebranded
- Conclusion.