Advertising at war : business, consumers, and government in the 1940s /
'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....
| Главный автор: | |
|---|---|
| Формат: | Licensed eBooks |
| Язык: | английский |
| Опубликовано: |
Urbana :
University of Illinois Press,
[2012]
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| Серии: | History of communication.
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| Online-ссылка: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=569530 |
Оглавление:
- Prelude to war
- Advertising navigates the defense economy
- The initial year of the Advertising Council
- The consumer movement's return
- Advertising, Washington, and the renamed War Advertising Council
- The increasing role of the War Advertising Council
- Peace and the reconversion of the Advertising Council.