Communicating social and environmental issues effectively /
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective c...
| 第一著者: | |
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| フォーマット: | Licensed eBooks |
| 言語: | 英語 |
| 出版事項: |
United Kingdom :
Emerald Publishing Limited,
2020.
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| シリーズ: | PRCA practice guides.
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| オンライン･アクセス: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2378985 |
| 要約: | This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies. |
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| 物理的記述: | 1 online resource |
| ISBN: | 9781838674694 1838674691 9781838674670 1838674675 1838674683 9781838674687 |