Masters of advertising copy /
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the...
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| フォーマット: | Licensed eBooks |
| 言語: | 英語 |
| 出版事項: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| シリーズ: | Routledge library editions. Marketing ;
v. 4. |
| オンライン･アクセス: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2564291 |