Masters of advertising copy /
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the...
| Altri autori: | |
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| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Serie: | Routledge library editions. Marketing ;
v. 4. |
| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2564291 |