Managing social media practices in the digital economy /

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

Detalhes bibliográficos
Outros Autores: Alavi, Shirin, 1980- (Editor), Ahuja, Vandana (Editor)
Formato: Licensed eBooks
Idioma:inglês
Publicado em: Hershey, PA : Business Science Reference (an imprint of IGI Global), [2020]
Colecção:Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
Acesso em linha:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535
Descrição
Resumo:""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Descrição Física:1 online resource (xxvi, 312 pages).
Bibliografia:Includes bibliographical references and index.
ISBN:1799821870
9781799821878
9781799821885
1799821889
9781799821854
9781799821861