Managing social media practices in the digital economy /
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
| Altri autori: | , |
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| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
Hershey, PA :
Business Science Reference (an imprint of IGI Global),
[2020]
|
| Serie: | Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
|
| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535 |
| Riassunto: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
|---|---|
| Descrizione fisica: | 1 online resource (xxvi, 312 pages). |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 1799821870 9781799821878 9781799821885 1799821889 9781799821854 9781799821861 |