Saving the world : a brief history of communication for development and social change /
Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social e...
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| Format: | Licensed eBooks |
| Language: | English |
| Published: |
Urbana :
University of Illinois Press,
©2012.
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| Series: | History of communication.
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| Online Access: | https://www.jstor.org/stable/10.5406/j.ctt2ttb3k |
Table of Contents:
- Communication in the lives of the globe
- Saving the world : beginning of communication for development
- Globalization, discourse and development communication : Unesco as prime mover
- Communication for development : does it work?
- Rethinking the paradigm : the dependency phase
- Another paradigm : participatory communication
- Paradigm for a new millennium : social entrepreneurship
- Past, present and future : an agenda for 2015 and beyond
- The future : some final thoughts.