Polling and public opinion : a Canadian perspective /
"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues s...
| Autor principal: | |
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| Formato: | Licensed eBooks |
| Idioma: | inglês |
| Publicado em: |
Toronto, Ont. ; Buffalo, N.Y. :
University of Toronto Press,
©2007.
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| Acesso em linha: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682334 |
Sumário:
- Machine generated contents note: 1. Polling and understanding public opinion
- 2. Methods of collecting opinions
- 3. Public opinion and the mass media
- 4. Public opinion polls and social policy.