Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
| Autor principal: | |
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| Format: | Licensed eBooks |
| Idioma: | anglès |
| Publicat: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
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| Accés en línia: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392 |
| Sumari: | Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums. |
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| Descripció física: | 1 online resource (215 pages) : illustrations |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 9781412932165 1412932165 9780761941576 0761941576 9780761941583 0761941584 9781446215203 1446215202 |