Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Prif Awdur: | |
|---|---|
| Fformat: | Licensed eBooks |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
London ; Thousand Oaks :
Sage Publications,
2003.
|
| Mynediad Ar-lein: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |