Marketing green buildings : guide for engineering, construction and architecture /
Annotation
| 主要作者: | |
|---|---|
| 格式: | Licensed eBooks |
| 語言: | 英语 |
| 出版: |
Lilburn, GA : Boca Raton, FL :
Fairmont Press ; Distributed by Taylor & Francis,
©2006.
|
| 在線閱讀: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=159141 |
書本目錄:
- Machine generated contents note: 1. Introduction
- 2. Today's green building market
- 3. Industry growth to date
- 4. Forecasting demand for green buildings
- 5. business case for green buildings
- 6. Experiences of green marketing
- 7. Vertical markets for green building
- 8. Demand for green building measures
- 9. Understanding marketing strategies
- 10. Understanding segmentation, targeting, positioning and differentiation
- 11. Selling green buildings
- 12. Marketing green developments
- 13. Looking to the future : sustainable engineering design
- 14. Marketing services for LEED-EB projects
- 15. Marketing services for LEED-CI projects
- 16. Marketing services for future LEED products
- 17. role of the professional engineer in Energy Star
- 18. Forecasts of demand for LEED projects.