Managing services /
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competiti...
| مؤلفون آخرون: | |
|---|---|
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
Cambridge [England] ; New York :
Cambridge University Press,
2005.
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| الوصول للمادة أونلاين: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=139812 |
جدول المحتويات:
- Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment.
- 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services.