Strategy as action : competitive dynamics and competitive advantage /

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...

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Manylion Llyfryddiaeth
Prif Awdur: Grimm, Curtis M.
Awduron Eraill: Lee, Hun, 1962-, Smith, Ken G.
Fformat: Licensed eBooks
Iaith:Saesneg
Cyhoeddwyd: New York : Oxford University Press, 2006.
Cyfres:Strategic management series (Oxford University Press)
Mynediad Ar-lein:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305