Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
New York :
Oxford University Press,
2006.
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| سلاسل: | Strategic management series (Oxford University Press)
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| الوصول للمادة أونلاين: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305 |