Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
New York :
Oxford University Press,
2006.
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| سلاسل: | Strategic management series (Oxford University Press)
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| الوصول للمادة أونلاين: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305 |
| الملخص: | Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. |
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| وصف المادة: | Preface and book jacket indicate that Grimm, Lee, and Smith are the authors. |
| وصف مادي: | 1 online resource (x, 278 pages) : illustrations |
| بيبلوغرافيا: | Includes bibliographical references (pages 239-267) and index. |
| ردمك: | 9780195347616 0195347617 1423733886 9781423733881 0195161440 |