Brands : the logos of the global economy /

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Bibliographic Details
Main Author: Lury, Celia (Author)
Format: Licensed eBooks
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2004.
Series:International library of sociology.
Online Access:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105928