Brands : the logos of the global economy /
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
| מחבר ראשי: | |
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| פורמט: | Licensed eBooks |
| שפה: | אנגלית |
| יצא לאור: |
London ; New York :
Routledge, Taylor & Francis Group,
2004.
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| סדרה: | International library of sociology.
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| גישה מקוונת: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105928 |
תוכן הענינים:
- Just do what?
- Marketing as a performative discipline and the emergence of the brand
- The interface of the brand
- Logos
- The brand as a property form of relationality
- Interactivity
- The objectivity of the brand.