Brands : the logos of the global economy /
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
| 主要作者: | |
|---|---|
| 格式: | Licensed eBooks |
| 語言: | 英语 |
| 出版: |
London ; New York :
Routledge, Taylor & Francis Group,
2004.
|
| 叢編: | International library of sociology.
|
| 在線閱讀: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105928 |
書本目錄:
- Just do what?
- Marketing as a performative discipline and the emergence of the brand
- The interface of the brand
- Logos
- The brand as a property form of relationality
- Interactivity
- The objectivity of the brand.