The regional multinationals : MNEs and "global" strategic management /
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...
| Үндсэн зохиолч: | |
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| Формат: | Licensed eBooks |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Cambridge, UK ; New York :
Cambridge University Press,
2005.
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| Онлайн хандалт: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=129293 |