Persuasion in advertising /
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | Licensed eBooks |
| 言語: | 英語 |
| 出版事項: |
London ; New York :
Routledge,
2004.
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| 版: | 1st ed. |
| オンライン･アクセス: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116388 |