Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
Women spend trillions of dollars every year. Why are you missing out?
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| Formato: | Licensed eBooks |
| Idioma: | inglés |
| Publicado: |
New York :
AMACOM,
©2004.
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| Acceso en liña: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117369 |
Table of Contents:
- Brain training : how not to think pink
- Now you see "her" : the visible approach to marketing to women
- Now you don't (see "her") : the transparent approach to marketing to women
- Inside a woman's mind : the scientific underpinnings
- Shaping the generations : baby boomers (and matures) to gen yers
- Looking beyond the generations : the buying filters of life stages and roles
- Cultural influencers : the buying filters of emerging majorities
- Learning curves and life stages : relationship-building opportunities
- The internet-savvy woman : connecting with her online
- Online research : using e-marketing to see women clearly
- Enlisting women as your marketing partners : an alliance for brand success
- Investing in a transparent future.