Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...
| Үндсэн зохиолч: | |
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| Байгууллагын зохиогчид: | , |
| Бусад зохиолчид: | |
| Формат: | Licensed eBooks |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Santa Monica, Calif. :
Rand,
2003.
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| Онлайн хандалт: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336 |
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