Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

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Détails bibliographiques
Auteur principal: Dertouzos, James N., 1950-
Collectivités auteurs: Rand Corporation, National Defense Research Institute (U.S.)
Autres auteurs: Garber, Steven, 1950-
Format: Licensed eBooks
Langue:anglais
Publié: Santa Monica, Calif. : Rand, 2003.
Accès en ligne:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336
Table des matières:
  • Program participation
  • The caseload
  • Outcomes for leavers
  • Conclusions and next steps.