The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

書目詳細資料
其他作者: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
格式: Licensed eBooks
語言:英语
出版: London ; New York : Routledge, 2003.
叢編:Routledge interpretive marketing research series ; 1.
在線閱讀:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278