The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

Podrobná bibliografie
Další autoři: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Médium: Licensed eBooks
Jazyk:angličtina
Vydáno: London ; New York : Routledge, 2003.
Edice:Routledge interpretive marketing research series ; 1.
On-line přístup:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278