The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
Další autoři: | , , |
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Médium: | Licensed eBooks |
Jazyk: | angličtina |
Vydáno: |
London ; New York :
Routledge,
2003.
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Edice: | Routledge interpretive marketing research series ;
1. |
On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278 |