The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
| Tác giả khác: | , , |
|---|---|
| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
London ; New York :
Routledge,
2003.
|
| Loạt: | Routledge interpretive marketing research series ;
1. |
| Truy cập trực tuyến: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98278 |
| Bài tóm tắt: | This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike. |
|---|---|
| Mô tả sách: | Originally published 2000 by Routledge. |
| Mô tả vật lý: | 1 online resource (xxii, 330 pages) : illustrations |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 0203380339 9780203380338 9780203569870 0203569873 9781134599035 113459903X 9781134598984 113459898X 9781134599028 1134599021 9780415220958 0415220955 9786610047475 6610047472 9786610023103 6610023107 1134374542 9781134374540 1280023104 9781280023101 0203338324 0415316170 9780415316170 0203388828 |