Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| その他の著者: | , |
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| フォーマット: | Licensed eBooks |
| 言語: | 英語 |
| 出版事項: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| シリーズ: | Advertising and consumer psychology.
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| オンライン･アクセス: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817 |