Persuasive imagery : a consumer response perspective /

Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Scott, Linda M., Batra, Rajeev
Μορφή: Licensed eBooks
Γλώσσα:Αγγλικά
Έκδοση: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2003.
Σειρά:Advertising and consumer psychology.
Διαθέσιμο Online:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817
Περιγραφή
Περίληψη:Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
Φυσική περιγραφή:1 online resource (xxi, 436 pages) : illustrations (some color)
Βιβλιογραφία:Includes bibliographical references and indexes.
ISBN:1410607259
9781410607256
0805842020
9780805842029
9781135635695
1135635692
9781135635640
1135635641
9781135635688
1135635684
9781138861305
1138861308